A house for
beauty brands.
Luxia Sarl specializes in makeup private labeling and perfume branding. It owns more than one brand. LeaLine Brats is one of them.
Products become names here.
Luxia is the company behind the brands, not a single product line. Partners come for a makeup range they can put their name on, or for a perfume that needs a brand of its own: a name, a bottle, a carton, and a way of speaking.
The same studio keeps brands inside the house. LeaLine Brats is the makeup name presented on this site. It has its own shop at lealinelb.com, a pink and gold identity, and a catalogue that runs from lip oils and tints to blush, complexion, brows, and hair care.
On that shop, the line is introduced by Lea Hammoud. The brand story there is personal: beauty, confidence, and products meant to make an ordinary day feel more considered. Luxia is the company that holds the brand.
How a name is built
The work is the same whether the brand stays with Luxia or leaves with a partner.
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01
Point of view
A brand starts with a tone. LeaLine Brats is sweet, glossy, and a little bratty. A perfume brand might be quieter. The point of view decides the name, the color, and what belongs in the line.
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02
The line
Private-label makeup is assembled as a range people can shop: lips, complexion, brows, tools, care. Perfume branding starts from the scent and builds the objects around it.
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03
Pack and identity
Cartons, compacts, bottles, and wordmarks are treated as part of the product. The LeaLine stills on the home page are the result of that work, not a separate campaign.
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04
A place to be seen
A finished brand needs a shop and a voice. LeaLine Brats lives at lealinelb.com, with categories for lips, facial, hair care, brows, tools, and bundles.
LeaLine Brats
One brand among others.
Girly Bites, the grape-lollipop lip balm, is a clear example of the LeaLine world: a small object, a flavor name, gold lettering, and a compact that looks like a sweet. The wider line keeps that same character across lipstick, lip oil, blush, BB cream, loose powder, and brow pens.
Other Luxia brands sit beside it. This site uses LeaLine Brats as the public example of the house’s work.
See the selected work