The project
Adrien Arpel Lebanon is the regional face of the American skincare brand. The project is a single Instagram grid: every post can stand alone, and the profile still reads as one luxurious surface.
The grid mixes stills and short teasing films. Compositions stay minimal, light stays soft, and the palette stays tight, so rituals and hero products feel indulgent without shouting. The films are short and cinematic. They hint at the product and leave the rest for the person watching.
Visuals
Photographs, packaging, and campaign pieces from this project.
