Kiraz
A full identity, pack, film, and shop for a Lebanese makeup line.
The project
Kiraz started with makeup artist Mirna in Lebanon. The brief was a cosmetic line that could hold professional, full coverage and still feel light and kind to skin. The brand had to say one thing clearly: beauty should feel effortless, and the woman wearing it should feel unstoppable.
The work covered the whole identity: positioning, name system, packaging, photography, film, scripts, and the shop.
Brand strategy and scripts
The position is empowered authenticity. Kiraz is not only a makeup range. It is a catalyst for confidence. The voice is feminine, bold, and welcoming. Campaign scripts and the brand manifesto treat foundations, glosses, and color as tools for self-expression, made to show a face rather than cover it.
Identity and packaging
The visual system is elegant and current: clean lines, considered type, and a warm, feminine palette. Packaging is meant to feel premium in the hand, so opening a product feels as considered as applying it.
Photography and film
Product and lifestyle photographs show texture, pigment, and a range of skin tones, in line with a promise that the formulas suit more than one complexion. The films show how light the coverage is, and how the line moves from one look to another.
The shop
The website is the digital flagship. It holds the story and the shop in one place, so the pictures and the words lead a visitor through the range.
What shipped
- Brand strategy, with Kiraz positioned as skin-loving, high-performance makeup
- Identity system: mark, type, and color
- Packaging for the line
- Photography, film, and campaign scripts
- The e-commerce site
Visuals
Photographs, packaging, and campaign pieces from this project.
